Daily Archives: March 31, 2005

555-not-google

In the first Doctor Who episode last Saturday, Rose googled for things like “doctor blue box“. (I get two sponsored links, both related to the show. There’s a spoof page supposedly by the bloke Rose found, created by the BBC, at www.whoisdoctorwho.co.uk, which I expect will be updated as the series progresses. And there’s another one which is just some merchandising shop.)

Anyhow. That’s not the point of this ramble.

The point is that Rose didn’t google, she “search-wised”. And strangely, in a different programme tonight, I saw the same search engine being used again.

It turns out that the site exists: www.search-wise.net.

But it doesn’t really exist. It’s the search engine equivalent of those 555 phone numbers in US TV shows which are guaranteed never to be allocated to anyone, otherwise nutters will be bending your ear day and night. (There’s a UK equivalent area code, but it’s not so memorable. Or at least, I can’t remember it.)

search-wise.net’s front page is just a dummy: see its About Us page. It’s a prop, in other words.

Call me a sad old loon, but I find that quite interesting. In an obvious-when-you-think-about-it way.

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